Policy

 

1. Personal Information We Collect

We Collect Personal Information You Choose To Provide. You may visit and enjoy many elements of the MLB Properties without disclosing any personal information about yourself. However, if you choose to make use of select, special or enhanced elements of the MLB Properties, you may need to share with us certain personal information so those elements may function properly. When you use certain enhanced elements within the MLB Properties (e.g., create a profile, register for a promotion, make a purchase or publish a comment), the personal information we collect may include, but is not limited to:

• Full name,
• Email address,
• Password,
• Street address,
• Telephone number(s),
• Birth date,
• Payment data,
• IP addresses,
• Location data,
• Contacts (as stored in your wireless device),
• Demographic data
• Device data,
• Usage data,
• Voice recordings,
• Information about your interests and preferences,
• Data specifically requested in relation to an activity or an event (e.g. emergency contact information); and
• Data provided by third parties if you choose to connect your use of our services through a third-party service.

If we collect your information, in most instances, the applicable page(s) or location(s) within the MLB Property will include statements regarding what information is required and functionality for you to submit required or requested information.

2. How, and for What Purpose, We Use and Share Your Personal Information

If you submit personal information to us, or to any third party acting on our behalf (a "Service Provider"), via the MLB Properties, we may use and share your information as set forth in this Privacy Policy, as disclosed when you first submit your information or as otherwise permissible under applicable law. We will not sell, lease, publish or share your personal information with or to anyone else, except as set forth in this Privacy Policy. We may use and share your personal information as described in Section 1 above and:

• To provide you with information you have requested, or with products, services or content you have purchased, used or otherwise engaged with (e.g., a sweepstakes, rewards program, subscription to goods or services, etc.) and to communicate with you (including via postal mail) about the same;
• To communicate with you about the league or MLB Club(s) applicable to your interactions with the MLB Properties and about products, services, sponsors, partners or affiliates related to a purchase you have made or rules or terms to which you have agreed, to the extent the sending of such communication is permissible under applicable law;
• With one or more MLB Clubs or other MLB Entities, to the extent you've submitted information or accessed functionality or content that relates specifically to such MLB Club(s) or other MLB Entities (e.g., you've asked to receive the email newsletter of an MLB Club or you've made an MLB Club-specific purchase), so we and they may learn more about fans like you, add you to the MLB Club's postal mail list, and provide better services to you;
• To send you periodic surveys to help improve the MLB Properties or your Major League Baseball experience;
• In connection with loyalty, membership or rewards programs operated or accessible from the MLB Properties;
• When the personally identifying components of your information are removed, we may use and share such anonymized information for internal purposes amongst MLB Entities (e.g., to learn about the age distribution of our users);
• In accordance with any other permission you provide at the time you submit such information to us; and
• To provide your personal information to other MLB Entities where necessary for the purposes set out in this policy.

For customers in the EEA, we are required to give you information about the legal basis on which we process your personal information. In some cases, such as where you have purchased a service, the processing of your personal information will be necessary in order to perform a contract with you. In many other cases, the processing will be necessary for the purpose of legitimate interests we are pursuing, namely the facilitation of the purposes for which your personal information is processed as set out above.

3. Other Information Collected

Technical Information. When you use the MLB Properties, we use software tools, including but not limited to cookies (small amounts of data which include a unique string of characters sent to your browser or application from a website's computers and stored on your computer's or device's hard drive), web beacons (technology used to track activity, also known as pixel tags) and similar technologies, to collect a variety of information, for example the IP address of the computer or device used to access an MLB Property, the type of Internet browser or operating system used to access an MLB Property, the date and duration of a Website visit or the IP address used to access the Website. We use such technical information for internal purposes, for example to study and improve the response times of our Website. We may associate such technical information with personal information you provide to us as described in Section 1 above, in which case we will treat such associated information as personal information. Please be advised that associating technical information with personal information may be required for us, and our Service Providers, to recognize you and your communications with us, for example to retain your newsletter preferences or enable your use of a "shopping cart." Customers within the EEA will be asked for consent prior to the setting of cookies.

Location Data. When you use an MLB Property via a wireless device, we may solicit your permission to collect your location data. Some features within our Applications (e.g., live Major League Baseball game video or location-based offers) may only function upon confirmation of your location, and therefore such features will not be available if you choose not to provide your location data to us. The specificity of the location data collected may depend on a number of factors, including the device you are using (e.g., laptop, smartphone, tablet) and how you are connected to the Internet (e.g., via cable broadband connection, WiFi). If you enable location services for our Applications, we may collect location data (e.g., zip code) periodically as you use or leave open our Applications. We use such location information for internal purposes and to improve your MLB Property experience, for example to understand where our users are most successfully accessing the MLB Properties. We may associate such location information with personal information you provide to us as described in Section 1 above, in which case we will treat such associated information as personal information. Depending on the platform you use to access our Applications (e.g., Apple's iOS, Google's Android) you may be able to control whether location data is collected from within "Settings" or other controls on your wireless device or the Applications.

Our Access to Your Contacts. When you use our Games, we may solicit your permission to access your contacts list (e.g., address book) so you can be matched with individuals from your contacts list who participate in our Games and you can invite your friends to play. We will not store the information in your contacts list except to manage your Game invitations.

Third Party Cookies and Web Beacons; Network Advertisers. We allow and use select third parties, such as those who deliver advertisements, content, or social networking or which provide other services associated with the MLB Properties, to collect data and/or serve ads when you visit MLB Properties. We may also make available certain data you have given to us (e.g., IP address) or that we have collected through publicly available means to third parties engaged in targeting advertisements on the MLB Properties including for use in accordance with such third party's privacy policy. Network advertisers may use information (not including your name, address, email address or telephone number) about your visits to MLB Properties in order to provide advertisements about goods and services of interest to you. This may happen through permission given to such third parties to set cookies, web beacons or similar technologies in certain locations within the MLB Properties, including but not limited to certain of our emails. Third party companies that manage and deliver advertisements to websites and applications such as ours are commonly referred to as "network advertisers." A permitted network advertiser may use cookies, web beacons or similar technologies to collect information about your interaction with the MLB Properties in order to tailor certain advertisements and content delivered within the MLB Properties and on other websites within such network advertiser's ad network. These companies may also use non-cookie technologies to recognize your computer or device and/or to collect and record information about your web surfing activity including your activities on or off MLB Properties. Please keep in mind that your web browser may not permit you to block the use of these non-cookie technologies, and those browser settings that block cookies may have no effect on such techniques. You may learn more about network advertising industry practices and opt out of targeted behavioral advertising from many major third party network advertisers and to know your choices about not having this information used by these companies via the information and tools available here and here.

To facilitate the activity described above, we use a third party to convert your email address into a unique code (hashed email address or telephone number), which is then provided to the advertiser.

Other Advertising. We share certain data with Social Networks (as defined below) such as Twitter, Facebook, LinkedIn and Snapchat to allow us to target existing users and customers with highly relevant advertising campaigns. We will not share your name, address, email address or telephone number for the purposes of such campaigns. Instead, a unique code (hashed email address) is shared with the applicable Social Network in order for that identifier to be matched against existing users of the relevant Social Network and to identify potentially relevant audiences for targeted advertising. We use services such as LinkedIn Matched Audiences and Facebook Custom Audiences for these purposes. If you do not wish to receive advertisements in this way, please follow the links in the paragraph above.

In addition to advertisements for our own goods and services, we may also facilitate third parties to advertise their own goods and services including by targeting those advertisements to those that might be most interested in them. These advertisements may be shown within our Games. This is done using information which does not include your name, address, email address or telephone number and we will not share or sell any of your personal information to third party advertisers. In order to provide advertisements relevant to you, your IP address will be used, as well as your operating system and device type. Information about your particular device will be used to show you advertisements which work properly on that device.

Social Networking. When using the MLB Properties or when using certain third-party social networking services (e.g., Facebook, Twitter, Google +) (each a “Social Network”), you may have the option to connect your MLB Property information and activity with your Social Network information and activity. If you authorize such a connection, you permit us to share or publish information about your MLB Property activity with that Social Network and its users, and to access certain of your Social Network information, as disclosed to you at the time you consent to the connection. Information we may share with a Social Network may include, but is not limited to, technical information about your MLB Property activity, your MLB Property comments or the videos you watch on MLB Properties. Information we may access about you, with your consent, from a Social Network may include, but is not limited to, your basic Social Network information, your location data, your list of contacts, friends or followers and certain information about your activities on the Social Network. If you permit a connection between a Social Network and an MLB Property, we (and that Social Network) may be able to identify you and to associate information received pursuant to the connection with information we already have about you. We recommend that you familiarize yourself with the privacy policy and privacy control options of any Social Network with which you choose to share information or connect to an MLB Property.

Device ID. When you use certain MLB Properties, we or our Service Provider may collect your unique Device ID. We may use such information for internal purposes and to provide you a better MLB Property experience, for example to troubleshoot Application problems you may experience or provide you rewards or offers in connection with your Game activity. We may associate Device ID with personal information you provide to us as described in Section 1 above, in which case we will treat such associated information as personal information. You may learn more about our Service Provider for Mobile Games and opt out of any anonymous Device ID collection via the privacy settings available within your mobile device.

AR Data. If you authorize Apple's TrueDepth Camera in connection with your use of the MLB Properties, we will capture information regarding that use and we may use and share such information as set forth in this Privacy Policy, as disclosed when you first authorize use of Apple’s TrueDepth Camera or as otherwise permissible under applicable law. Information from Apple’s TrueDepth camera is used in real time - we do not store this information on our servers or share it with third parties.

4. Other Circumstances When Your Data May Be Shared

• Aggregated and Anonymous Information. We may share aggregated, anonymous information with any third party. This information is not linked to personal information that can identify you or another individual person. Amongst other reasons, this information may be shared for analytics advertising purposes. As with many websites, we use Google Analytics to understand how you and other visitors engage with MLB Properties. If you don't want Analytics to be used in your browser, you can install the Google Analytics browser add-on available here. You can learn more about Google Analytics and privacy here.
• Business Transfers. As time passes, MLB Advanced Media, L.P. may be sold along with its assets, or other corporate transactions may occur. In such a case, our customer information may be one of the business assets we transfer.
• Disclosure for Legal Purposes. We may be required to share your personal and non-personal information pursuant to judicial or governmental subpoenas, warrants or orders. If we are required to do so, we will, of course, obey the law. In addition, notwithstanding any term to the contrary in this Privacy Policy, we reserve the right to use, disclose or share your personal and non-personal information in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of MLB Terms of Use or as required by law.

5. Transferring Your Personal Information Across Borders

For customers in the EEA we are obliged to provide certain information relating to the transfer of your personal information outside the EEA. Where you have purchased a service, it may often be necessary to transfer your personal information in order to perform a contract with you. In addition, we may in some circumstances rely on your express consent. If you submit personal information to us, or to a Service Provider, via the MLB Properties, you will be voluntarily transferring this personal information to the United States, a jurisdiction which does not provide the same framework as the EEA for the protection of personal information. The same will be the case in relation to your personal information which is collected when you use MLB Properties as specified above.